If you’re getting ready to list your home for sale, you’ve probably heard about home staging
. It’s one of the most effective marketing strategies for getting your home sold faster and for more money, so real estate experts all over the world are embracing it.
To get the most from home staging, it's important to understand three main principles that are at the core of it. This will strengthen your home staging efforts and make you more confident in the investment every step of the way.
How to Prepare Yourself for Home Staging
Think about the big picture
When you list a home on the market, there are two goals in mind: selling it fast and selling it for top dollar. Home staging helps you accomplish both. In the competitive real estate market of today, you need to have an edge on the competition, and home staging has proven effective at being that edge.
Home staging requires a bit of an investment upfront, which is where a lot of sellers get nervous. However, the small investment comes back to you exponentially when your home spends less time on the market and sells for the best possible price.
Keep the end goal in mind when you think about hiring home stagers or implementing do-it-yourself home staging
. Every dollar, minute, and effort you put into it will get you closer to selling your home faster and for the most money possible.
Let go of sentimental attachments
A big aspect of home staging is neutralizing and de-personalizing the décor
. It can be hard to let go of sentimental attachments. To you, your home is perfect just as it is, but buyers deserve the opportunity to walk into a home and imagine their
idea of perfection. Seeing someone else’s life and tastes all around them hinders them from picturing the possibilities of their own life there.
Most buyers struggle to see past décor
and personal items. Making your home a blank slate eliminates that problem, so any buyer can walk in and feel at home. Don’t look at it as getting rid of your stamp on the home; look at it as setting the stage for the next homeowner.
Put yourself in the buyer’s shoes
When you are selling a home, you have your own motivations and concerns. However, as anyone with a service or product to sell knows, it’s all about the customer. Putting yourself in the home buyer’s shoes will help you more effectively prepare your home so that it has the best chance at appealing to them.
Don’t look at the property as “your home” anymore. It’s a product that needs to appeal to the widest number of buyers possible. Ask yourself, how can you highlight its best features and get it in the best shape possible? What can you do to set it apart from other homes buyers will be considering?
Home staging is all about supplying the answer to these questions. Embracing these three principals will help you get the best possible outcome when selling your home.
Wondering what the statistics are for home staging? Click here to see them! >>